CASE STUDY: How to Turn a Kyrgyz Startup into an International Phenomenon

Investment is the art of persuasion. Even the most promising idea can fail to secure funding if presented incorrectly. This challenge is especially pronounced for early-stage projects without tangible assets or stable income. One of my cases that vividly demonstrates overcoming such challenges is the story of a Kyrgyz online marketplace that attracted investment through meticulous preparation and strategic planning.

Why is the Lack of Revenue Not a Dealbreaker?

The Kyrgyz project was a trading platform that, at the time of consulting, had no clients or notable revenue. The company employed just 2-3 people, and the platform operated on remote servers. Traditionally, investors prefer businesses that are already generating profit or have tangible assets. In this case, the only offerings were the idea and the technology. The main challenge was proving the value of the platform’s intangible assets.

How to Convince Investors Your Project Is Worth Investing In?
To enhance the project's appeal to investors, the consulting team carried out comprehensive preparations:

  1. Maximum Protection of Intellectual Property: the project underwent international registration of its intellectual property rights, highlighting its uniqueness and innovation. This included certifying the source code and other technological solutions.
  2. Cutting-Edge Technology: investors were presented with a detailed assessment of investments in technology, algorithms, and processes. The team demonstrated innovative approaches to order processing and customer interaction.
  3. Building a Global Image: to increase trust, the project was rebranded as an international company. From a local Kyrgyz startup, it transformed into a company with a Dubai corporate structure, positioning it as a global project. This significantly improved investor perception.
  4. A Pitch Deck That Speaks for Itself: the original abstract presentation was revamped. Instead of vague claims about potential and creativity, the focus shifted to concrete achievements: intellectual property registration, international certification, and plans for entering markets in Turkey and the UAE.


The Result: From Idea to Investment
Through these preparations, the project successfully attracted investor interest and secured funding. The international intellectual property protection and Dubai-based corporate structure played a crucial role in building trust. The financial backing enabled active development, starting with establishing partnerships in Turkey and the UAE—a vital first step toward scaling.
Key Takeaways for Startups
This case underscores several critical points for startups seeking investment:
  1. Even Intangible Assets Have Value: intangible assets can be highly valued if their worth is properly justified.
  2. Think Globally: repackaging a project into an international format boosts investor confidence.
  3. Presentation Is Everything: a professionally prepared pitch deck emphasizing facts and achievements can be a decisive factor.
  4. Protecting Technology Is an Investment: certification and legal protection make a project more appealing to major players.
What Made This Idea a Successful Deal?
  • Intellectual property registration solidified the project’s uniqueness.
  • The technological base became a strong argument during negotiations.
  • International rebranding changed how investors perceived the project.
  • A professionally crafted pitch deck unified all the project’s strengths.
Each of these steps was part of a larger preparation process, without which the deal would have been impossible.

Ready to Prepare Your Startup for Investment?
To help projects like yours attract investments quickly, I’ve created an online course that has already helped many startups achieve success. In this course, you’ll learn:
  • How to structure the perfect pitch deck.
  • How to prepare your project for investor negotiations.
  • How to find investors ready to back your business.
  • How to confidently engage with investors, even with no prior experience.
This product is built on my years of experience and real-world case studies. The cost? Just $30. The result? Confidence in your project and readiness to scale.


Join now and make your startup irresistible to investors!
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